At SXSW, American Greetings is able to acknowledgment the ever-popular question: “Isn’t amusing media replacing cardboard greeting cards?” with a aural “no!”
Analog by American Greetings will advertise the 110-year-old brand’s position that “digital and analog access amid bodies are complementary.” The cast affairs to “juxtapose analog conception accoutrement adjoin SXSW Interactive’s agenda mural in a revolutionary, absorbing experience,” according to a columnist release.
“Our Analog acquaintance offers an abrupt way to authenticate how agenda and analog can co-exist and that concrete actual things absolutely are added appropriate and meaningful,” said Alex Ho, Executive Director of Marketing at American Greetings, in the columnist release. “We anticipate it’s a abundant affinity for answer why greeting cards are as accepted as anytime with consumers, as they seek to accomplish added allusive access in today’s agenda world.”
Let’s put bottomward our smartphones and get aback to authoritative absolute connections. #analog #SXSW @sxsw https://t.co/ISul2ZChXQ pic.twitter.com/ViCkiIVGEl
— American Greetings (@amgreetings) March 8, 2016
The Analog Talks clue presents speakers discussing their artistic fields such as Field Notes architect Aaron Draplin on his “obsession” with paper, artist Kelsey Montague creating a live-draw alternate mural and fashion artist and cilia artist Michael-Birch Pierce live-stitching guests’ selfies in beneath bristles minutes, amid others.
The Creations section, meanwhile, offers sessions on DIY greeting agenda printing, pop-up agenda demos and carrying affect through lettering.
And a appropriate abruptness bedfellow will booty attendees aback to music’s roots by spinning vinyl for the aboriginal time in about a decade.
American Greetings was founded in 1906 and generates anniversary acquirement of about $2 billion. The cast clearly has no ambition of absolution agenda addition baffle its ever-popular analog business model.
17 Ideas Pop Up Birthday Card Diy – Pop Up Birthday Card Diy
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